Women, Infants & Children (WIC) Program

WIC Wisconsin logo

Transition back to similac

Beginning march 1st, only alternate sizes and forms of similac formula will be WIC-approved! 

3 Steps to Using WIC Powder Formulas Benefits: 

  1. Buy Similac WIC size formulas. 
  2. If Similac WIC sizes are not available, buy other Similac formulas. These formulas will not be WIC-approved beginning May 1, 2023. 
  3.  If listed Similac products are not available, buy formulas from other brands. These formulas will not be WIC-approved beginning March 1, 2023.

Please see the Wisconsin WIC-Approved Formula Substitutions (Lista de sustituciones aprobadas por WIC de Wisconsin) for more information on approved types and sizes. 

Bay Area WIC Program

The Bay Area WIC Program serves Bayfield, Ashland and Iron County residents. The WIC program provides nutritious foods and information to pregnant, breastfeeding, and postpartum women, infants and children.

Do I Qualify for WIC?

You may qualify if: 

How to Apply!

Call the Ashland WIC office to schedule an appointment at 715-682-6661.


The Bay Area WIC office is located in Ashland, WI, next to the old Depot building and Ashland Daily Press building, behind Super One Foods. Its physical address is 216 3rd Street West, Ashland, WI 54806.

WIC Clinics Also Available in (appointments only):

Monthly:  Hurley and Iron River

Every 3 Months:  Cable

More Information!

  • Benefits
  • How & Where to Use WIC
  • Fit Families Program

Read the WI DHS WIC website Non-Discrimination Statement.

WIC signup